Dear Funeral Home Owners & Operators,
I’m not going to give you the standard ‘song-and-dance’ about why you should hire me as your copywriter. I’m going to stick with the facts, as I see them, and let you take it from there.
Fact #1: I’ve written web site copy for over 87 independent funeral homes in the United States and Canada.
Fact #2: As a masters-level anthropologist, I’ve studied funeral rituals around the world, and from that I’ve got strong opinions on the social importance and psychological value of these transformational rites. In other words, I believe in what you do.
Fact #3: The process of writing copy has provided me with hours of open-hearted conversation with people just like you – funeral home owners and operators. We’ve discussed their demographics, and their competition. We’ve examined their strengths and their weaknesses – and their desire to better serve their communities (and generate more revenue in the process). Through these candid conversations, I’ve come to know the many issues facing funeral homes today.
Independent funeral professionals are continuing to struggle with changing client family needs and expectations, new technologies, pressure from the large corporations, and increasingly stringent government regulations.
They are turning to the power of the Internet in increasing numbers, but have little true awareness of the scope of this power. But, they’ve long known the value of strong relationships – those one-on-one connections with existing client families as well as prospective ones.
So, what can I do for you?
I know, and I’m sure you do too, that the Internet will help you do two things:
1. Educate your prospects about the essential value of funerals, and your facilities and services
2. Build and nurture relationships
Simply put, I can write copy that does both those things. And, I’ve got the connections in the industry to help us create a cutting-edge Web site for your firm.
Email me now for a complementary consultation appointment. I promise, it will be worth the effort.
Here’s to your greater success,
Kim Stacey
My Love For Writing…
Specializing in writing ebooks for clients on any variety of topics as well as website sales and informational copy, and print sales materials. Use of a Creative Brief brings focus to any project. Works well with deadlines, enjoys building strong client/writer relationships that last.
Kim Stacey, the Writer…
My strong academic background gives me excellent field and archival research skills. I've been a writer for 30 years and my goal is to bring my love of language to your business. After all, it's words that sell - the verbal art of persuasion is my forte.
What Others Say About Me…
“Kim is an excellent writer. She was such a joy to work with. She took my ideas and wrote a masterpiece.” March 4, 2009
Top qualities: Great Results, On Time, Creative
Ryan Thogmartin
“Kim wrote for me when I was the editor of American Funeral Director and American Cemetery magazines. She is an excellent writer and a diligent and conscientious worker. I was always pleased to read her articles, which needed minimal to no editing. She "gets" funeral service and has a nice, conversational writing style. I would hire her again in a heartbeat.” February 21, 2009
Top qualities: Great Results, Personable, High Integrity
Jen Kiernan
“Our encounter with Kim as a freelance copywriter is that of an is indicative of her extremely patient, thurough and attentive business philospohy. Kim has earned the esteem of many in publishing and copywriting, and I consider it a strategic benefit to have Kim available at a moment's notice to provide sound expertise and a perfectly polished group of words that tells a great story. Kudos to Kim!” September 29, 2008
Brian Hanner, Vice President & Managing Director, Geib Funeral Homes Crematories & Remembrance Centers
“Kim keeps a wonderfully open door of communication and has such a positive attitude. She has been a wonderful source of advice and insight in the time that I have known and worked with her. What amazes me most about Kim is the fact that she is so successful despite the fact that she's not blasting herself all over the internet advertising her services. I should not be surprised, though, because once you know her, you know that she is probably getting a huge number of word of mouth referrals because of how she conducts herself. I have a large amount of admiration and appreciation for Kim and know that she would be a dependable person to work with or for.” January 19, 2008
Heather Benfield, Owner, Business Transcription
